I was one of the designers that worked on this campaign for Nevada State Bank. Nevada State Bank wanted to show that they had all the “Big Bank Products” that small businesses need, no matter which stage of the product life cycle their companies happened to be in. The ads begin with “Startup” continue to “Maturity”, ” High Growth” and finally “Renewal”. The ads show Bill Martin the then CEO and President of Nevada State Bank personally helping these small businesses meet their goals. At the time Bill Martin was the face of the NSB brand, so we figured what better way to show that NSB has the right products for small business than to show Bill Martin helping these small business owners.

To view the other executions on the print campaign click the read more link.